Visitor Experience Development Plan

The Visitor Experience Development Plan (VEDP) for Fermanagh Lakelands and Omagh and the Sperrins is a 10-year roadmap for tourism in the area. The development of the VEDP was jointly funded and developed by Fermanagh and Omagh District Council, Tourism NI and Waterways Ireland following input from the public, private and community sectors.

The VEDP recognises the tourism potential of the area and aims to reposition the Fermanagh Lakelands and Omagh and the Sperrins as world class sustainable and regenerative tourism propositions, where visitors immerse themselves in its rich natural and cultural heritage, to the benefit of local communities, businesses and the environment.

Year 1 Action Plan
In March 2023 a VEDP Delivery Partnership, made up of key strategic partners, was established to lead on the delivery of the VEDP. The agreed Year 1 Action Plan is available to view below.

Keep up to date
Updates on the roll out of the VEDP and how you can get involved, as well as updates and information in relation to tourism locally, will be available in Fermanagh and Omagh District Council’s e-Tourism Information Update.

If you would like to keep up to date and are not signed up to receive the e-Tourism Information Update already, then please email


Year One Action Plan

February 2023

Establish VEDP Delivery Partnership

Establish FODC / FLT officer forum

March 2023

Inaugural meeting of VEDP Delivery Partnership

Develop and agree 2023/2024 annual destination marketing plan

Progress opportunities with partners, industry and communities through Shared Island projects

April 2023

Engage with industry re-planned marketing activity, critical dates and summer campaign.

Scope year one action plan.

May 2023

Investigate industry engagement best practice models

Develop and promote 48 / 72 hour itineraries

June 2023

Official launch of VEDP

Meeting of VEDP Delivery Partnership

Investigate brand review architecture

July 2023

Explore and design sustainable tourism networks programme

Explore and design a sustainable food network programme

August 2023

Explore opportunities for connections with Irelands Hidden Heartlands and the Wild Atlantic Way

September 2023

Meeting of VEDP Delivery Partnership

Engage with industry re planned marketing activity, critical dates and autumn campaign

Commence work on Sperrins AONB Management Plan

Appoint Sustainable Food Officer

Commence sustainable tourism network programme

October 2023

Establish Insights and intelligence working

Establish brand and marketing working group

November 2023

Progress brand review

Engage with industry re planned marketing activity, critical dates and winter campaign

December 2023

Meeting of VEDP Delivery Partnership

Scope a training needs plan

January 2024

Integration of TXGB and optimisation of simpleview platform

February 2024

Develop and agree three year marketing plan

March 2024

Identify performance measures aligned to VEDP