Two new Place Brands; ‘Enniskillen Island Town’ and ‘Inspired By Omagh’ have been created following consultation with stakeholders including the local community, businesses, tourism bodies and the wider diaspora of Enniskillen and Omagh towns.
Enniskillen Place Brand
The new ‘Enniskillen Island Town’ Place Brand design of a large bespoke E with colour tones signifying heritage, land and water – reflects the key attributes of Ireland’s only island town, surrounded by natural and built heritage, and miles of Lough shore.
The Place Brand captures not only the diverse mix of people and businesses in Enniskillen and the range of visitors to the town but also its unique cultural, historic and tourism offering, which has opportunities for everyone to explore on water and land. A strapline, ‘Naturally Welcoming’ has been developed to encompass the rich nature, location, people and personality of the town.
Omagh Place Brand
The ‘Inspired by Omagh’ Place Brand echoes the warm, welcoming County town of Tyrone, and the community of people and businesses set in natural and built heritage. The brand design with a vibrant colour palette housed within an ‘O’ shaped tapestry captures the support and encouragement from the community and businesses to the town, the rich heritage of music, arts, and literature, and the diverse mix of communities, visitors, people, and students. The town’s rich business and skill base is also captured, and through the consultation this, and the County town status, was borne out as a source of great pride for many, with the strapline ‘The Heart of Tyrone’ reflecting this.
How you can use the Place Brand
The two new Place Brands are available to local businesses and community groups and we would encourage the use of place brands through campaigns and marketing materials to support the promotion and positioning of each town as a place to live, invest, explore, enjoy and engage.