Tourism Excellence Programme

The Tourism Development Strategy identified, within the Strategic Theme of Business Engagement and Development, an action to establish a Tourism Excellence Programme to support local tourism businesses. The Tourism Excellence Programme is a business mentoring programme designed to support businesses operating in the visitor economy throughout the life cycle of their business development.
The programme aims; ‘to support business with product development, business start-up and skills development to help them improve their operations’. Eligible businesses can apply for free mentoring in a range of disciplines to support tourism-related business growth. These are;

Tourism Business Planning (Financial planning, funding advice)
Traditional Tourism Marketing
Digital Tourism Marketing
Tourism Market Readiness
Online Travel Agents
Tourism Business Clustering
Visitor Experience Development (create new experiences, extend the season and enhance sales skills to drive growth in visitor numbers and revenue)


An enquiry form is available to complete.  For further information please contact the Tourism Development Section on 0300 303 1777 or email