“Explore Omagh and the Sperrins” Discount Voucher Booklet launched

Launch of "Explore Omagh and teh Sperrins" Discount Voucher Booklet

Published: 17th August 2017

A new discount voucher scheme booklet has been launched recently in the Strule Arts Centre for the Omagh and Sperrins region. The “Explore Omagh and the Sperrins” discount voucher booklet is part of a marketing campaign aimed at attracting an increased number of visitors to the area and encouraging them to shop locally and visit some of the many attractions and activities in the area.

The booklet includes vouchers for more than 20 local businesses including shops, restaurants, attractions and activity providers. It will be available in all participating outlets including local hotels and attractions and will also be available in Visitor Information Offices across Northern Ireland. The booklets were also made available to all visitors attending the recent Omagh Food Festival.

The voucher booklet is the first in a series of marketing initiatives promoting the Omagh and Sperrins area. A new website, www.exploreomaghsperrins.com has been set up to support the initiative and marketing campaigns incorporating social media are being developed around some of the events in the area. The extensive marketing plan is funded by Fermanagh and Omagh District Council and co-ordinated by Fermanagh Lakeland Tourism. A working group of local providers will also be meeting regularly to develop networking opportunities and co-ordinate activities to promote the region. Commenting on the scheme, John Donaghy, Manager of An Creagan  said, “We are delighted that there will be a co-ordinated marketing plan to help raise the profile of the area and to highlight what the area has to offer. The new voucher booklets will hopefully encourage people to use the local facilities and create more interest in the many attractions in the region”.

Speaking at the launch, the Chairman of Fermanagh and Omagh District Council, Councillor Stephen McCann said, “This is a superb initiative for local businesses and I welcome the co-ordinated approach to attracting more visitors to the area. Fermanagh and Omagh District Council actively promotes the benefits of working in partnership with the statutory, voluntary and business sectors to deliver initiatives which will greatly improve the area and I believe that the partnership between the Council, Fermanagh Lakeland Tourism and local businesses will have a positive impact on the economy and encourage visitors to remain in the area for a longer period of time ”

For further information or if any local providers wish to get more involved in future activity please contact us by emailing – info@omaghsperrins.com.

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